Be Sharp: “Tell Me About Yourself” |
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Be Sharp:
“Tell Me About Yourself in Great Introductions and Professional Bios
By Paula Asinof and Mina Brown

Business today moves fast. And it’s unforgiving. When you have an opportunity to meet someone or present yourself for the first time, you create such a lasting impression, good or bad, that it’s difficult and maybe impossible to change. Few people have so much personality and self-confidence that they can pull off a flawless personal introduction without any preparation or thought.
Most of the pitches we hear today are just plan awful. They are awkward, boring, irrelevant, too long, too short, cliché-ridden, stiff, rehearsed and humorless.
What keeps you from introducing yourself with ease and confidence?
Why is introducing yourself so hard?
Which of the four common mistakes do you make?
Be Sharp presents a clear methodology and easy-to-use tools that can help anyone develop their own unique introduction. It is an easy step from there to writing a professional bio and compelling resume.
Be Sharp will empower you
in all your business and personal introductions
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Praise for Be Sharp
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“The uniquely effective and efficient process takes you on a personal journey in which you will rediscover and reconnect to your most valuable talents and skills. In a few hours, I was able to communicate my value to the marketplace with authenticity and enthusiasm.”
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“As someone who has coached and counseled executives and professionals for twenty years, I am overjoyed to recommend this practical and relevant book! It is truly the first book I have ever come across devoted to the critical skill of presenting oneself crisply, positively, and memorably.”
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“Reading this book will give you the confidence to know that every first impression will not only be your best but also memorable and impressive. Can you really afford anything less?”
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“BE SHARP gives you both the ‘why’ and the ‘how’ behind creating impactful personal introduction statements, bios, and websites.”
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“Lots of authors are advising people to create their ‘brand’, but few give you detailed advice on how to approach the task. Here is the book that will help you get the ROI you want from your networking and self-marketing activities.”
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“Powerful, focused advice from people who give outstanding career advice to job seekers every day, on a topic everyone should be an expert – ourselves. Don’t even think about meeting anyone new until you’ve read this book cover to cover.”
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“This clear and powerful book will do more than skyrocket your career. It will elevate your confidence and peace of mind in the crucial moments that will make the biggest difference in your life.”
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“As experienced executive coaches, the authors realize the value of producing a personal statement as a means to help you define your professional identity and ‘market’ the identity you want others to recognize.”
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“In BE SHARP the authors give you the complete turnkey solution to the crucial challenge of creating powerful, positive first impressions. The secrets to creating dynamic personal introductions have never been adequate taught – until NOW!”
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“BE SHARP is a great hands-on workbook.“
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“BE SHARP offers a concise formula to help any professional powerfully and appropriately let the world know who they are and what they bring to the table. If you are looking for a leg up on the competition, this could be it.”
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“After I purchased the book, I could not put it down. BE SHARP is a quick read, with solid recommendations.”
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“As someone who has coached and counseled executives and professionals for twenty years, I am overjoyed to recommend this practical and relevant book! It is truly the first book I have ever come across devoted to the critical skill of presenting oneself crisply, positively, and memorably.”
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“I received my husband’s book in the mail this weekend and read it cover-to-cover! I have started a new program, and I have a presentation tomorrow. I used your 12 steps for my personal introduction and loved the outcome! Thank you for an excellent resource.”
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“I received this book as a gift. It provides you with a competitive edge necessary in this difficult job market. As someone looking to make a career change in the near future and understands the importance of making a memorable first impression, I found that this book is a must have.”
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“Worth the read. A simple, yet incredibly powerful book of golden nuggets. The authors remind us to 'take care of the basics' to achieve competitive differentiation. How we 'show up', especially in these tough times, will make a difference.”
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“I’ve never seen anything like this all in one place. This is really good!”
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“BE SHARP is so much more than another book about successful interviewing skills. The authors have developed a unique approach hat puts you ahead of your competitors.”
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“BE SHARP should be on every career counselor’s bookshelf and ought to be required reading for anyone interested in career advancement, whether in transition, aiming for a promotion, or eager to make that next sale.”
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“BE SHARP should be on every career counselor’s bookshelf and ought to be required reading for anyone interested in career advancement, whether in transition, aiming for a promotion, or eager to make that next sale.”
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“In BE SHARP the authors got it right. You must establish your value and make a solid first impression. In the world of retained executive search, we are continually running across candidates that do not make a good first impression, and it is a short interview.”
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“In BE SHARP, the authors have given us the most inventive tools I have seen to create the personal marketing materials we need in all aspects of business”
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“The book is well done. Many of the chapters could be books of their own. The ability to be brief, organized and sharp is skillfully conveyed.”
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“If you follow the author’s sound methodology, you will learn how to identify and articulate your value and make that all important positive first impression.”
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“Just what I needed! This book was provided by a friend who knew I would soon be making a career change. It is an invaluable tool, especially if you have not been job hunting for some time and need a new, fresh approach to market yourself. Thank you to the authors who did a great job!”
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“Reading this book was like having a great conversation with the authors. It made me want to put the book down and take action immediately.”
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“BE SHARP fills a gap in the career management and employment literature for individuals. The book provides invaluable guidance for professions and job seekers to help them position and market themselves effectively.”
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“In today’s highly connected electronic and time-compressed world, two seasoned executive coaches who help clients communicate their real strengths for business advantage offer sound advice on making a good first impression.”
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“BE SHARP is a terrific resource. It provides the definitive approach so you will be prepared for job interviews, career discussions, internal networking, and all those events that build your career and enrich your life. It is a great read and could potentially change your life.”
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“BE SHARP turns a daunting task into an easy to follow, step-by-step process that results in a clear, concise introduction for a powerful first impression.”
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“The book is brilliantly and concisely written. The authors’ structured approach translates beautifully to capturing the essence of an individual’s talents.”
BE SHARP: “Tell Me About Yourself " In Great Introductions and Professional Bios

Answer the perpetual question, “Tell Me About Yourself” with professional polish and pizzazz. Be confident to introduce yourself anytime, anywhere.
Read more...
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