Business Success

Business Sucess

Baby Bust: New Choices for Men and Women in Work and Family

In the debates on work and family, people of all generations are calling for a reasoned, thoughtful, research-driven contribution to the discussion on what is work and family.

In Baby Bust, Friedman offers just that: an astute assessment of how far we have come and where we need to go from here. Friedman pulls data from his studies of Gen Xers in 1992 and Millennials in 2012 from his cross-generational study regarding conceptions of family and the evolving work place expectations and shifting freedoms and constraints.

Stewart D. Friedman is a practicing Professor of Management at the Wharton School and is the founder of both the Wharton Leadership Program and the Wharton Work/Life Integration Project.
 


The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators

The Freaks Shall Inherit The Earth is a guide for the kind of person who would not normally pick up a business book.

Are you someone who is looking for where you fit in? Do you feel sometimes like you have so much more to offer but shy away in fear of being different? Many of us were raised to seek out a job that required us to fit in, but the world is changing.

The personal business revolution is upon us. The Freaks Shall Inherit the Earth is your recipe book for finding your community, starting a business, and developing a successful corporate infrastructure.
 


Built to Sell: Creating a Business That Can Thrive Without You

Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor.

Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless.

But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.


Contagious: Why Things Catch On

People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.


Blink: The Power of Thinking Without Thinking

Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing”-filtering the very few factors that matter from an overwhelming number of variables.
 


Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.
 
 
 


Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy? (Voices That Matter)

Almost without realizing it, we have shifted toward an all-digital culture. Future heirlooms like family photos, home movies, and personal letters now exist only in digital form, and in many cases they are stored using popular services like Flickr, YouTube, and Gmail. These digital possessions form a rich collection that chronicles our lives and connects us to each other.

Written by the creators of TheDigitalBeyond.com, this book helps you secure your valuable digital assets for your loved ones and perhaps posterity. Whether you’re the casual email user or the hyper-connected digital dweller, you’ll come away with peace of mind knowing that your digital heirlooms won’t be lost in the shuffle.