BE SHARP: “Tell Me About Yourself” in Great Introductions and Professional Bios, Paula Asinof and Mina Brown, 2008.
The book offers a concise formula for helping professionals let the world know who they are and what they bring to the table. It provides both the “why” and the “how” in defining a professional identity and communicating it clearly.

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Quick Start Coaching Kit: The Fast Track to Coaching Success, Mina Brown and Paula Asinof, 2010
This kit gives coaches an easy and complete methodology and ready to use tools to offer potential clients a taste of their coaching. It includes scripts, templates, and forms for marketing, administration, and engagement assessment.