Yellow Brick Path Board Services

Paula Asinof, President & Founder of Yellow Brick Path

Paula Asinof is an authority on bios & resumes for executives and board director candidates and has led a nationally recognized career management, coaching and consulting firm for 15 years. She is known for her practical perspective and “straight talk” based on extensive real-world experience as a Corporate Executive in IT and Finance, as an Executive Search Recruiter, and as board member. For nearly a decade, she has not only worked with board director candidates as individual clients but also delivered workshops, authored materials, and published books and articles on related topics. She is sought out for guidance by people across the country who are embarking on a board director journey.

Paula has an MBA from the Wharton School, a MA from Columbia University, and a BA from Washington University in St. Louis. She is a member of the Institute for Excellence in Corporate Governance of the Naveen Jindal School of Management at the University of Texas at Dallas and has worked closely with The Center for Corporate Governance (CCG) at Drexel University’s LeBow College of Business. Paula has served on the Boards of Big Brothers Big Sisters of North Texas/Dallas County and the Friends of the Katy Trail, an urban thoroughfare in Dallas. In 2018, Yellow Brick Path received the “North American Excellence Award for Lifetime Career Management” from US Business News.

Paula is an NLP Practitioner, a Certified NLP Coach (NLPC), a member of the International Coach Federation (ICF), and an Associate of Career Thought Leaders (CTL). In addition, she is an author of BE SHARP: “Tell Me About Yourself” in Great Introductions and Professional Bios – now in its 2nd editionBE SMART: Sail Through the Hazards of Conventional Career Advice, and MAKING PRACTICAL SENSE OF CAREER MANAGEMENT: A Comprehensive Guide for Modern Career Coaching.

Resources & Services

Yellow Brick Path website: 

The website includes relevant articles and blog postings of interest to board director candidates.

In the “Articles” section, “The Board Bio: Getting into the Game” and “Bios for Prospective Board Members” are particularly relevant. In addition, “The World According to Recruiters” and “Headshots: How to Make a Great First and Lasting Impression” may be helpful. In the “Blog” section, various applicable archival (not conversational) postings can be found in the Board of Director section on the dropdown.

For information on services, please contact

Paula Asinof
Dallas, Texas
214.526.8690 (office direct)

Or send a message via the “Contact Us” section of the website

Yellow Brick Path uses a proprietary, interactive approach to developing career documents that is unique in the industry.

Client comments can be found in the “Testimonial” section – “Board Candidates” and “Executive” on the dropdown.