Jeanette Johnson

https://www.linkedin.com/in/jeanette-johnson-841174/

Bio

Jeanette Johnson is a dynamic marketing and communications professional who is known for working with clients to achieve exceptional results. One of her current areas of specialty is working with them on creating high impact resumes and cover letters that showcase their talents and their contributions. Her earlier career includes serving as Principal with JAJ Communications, a Corporate Executive at BeautiControl, Global Marketing Director for Consumer Packaged Goods at PricewaterhouseCoopers, and Marketing Director at Dallas Market Center. Jeanette holds a BBA/BFA in Marketing, Advertising & Journalism from the Cox School of Business at Southern Methodist University (SMU).

Your Resume’s ROI

The CEO of an online job search community was asked if job seekers should have their resumes professionally written. He said "The answer is a resounding YES!"

The average compensation of our members is $180,000 with an average tenure of 5 years. That makes the value of the next job $900,000. If you were marketing a product worth nearly $1 million in revenue, would you write the advertising copy yourself? Not likely. So why would you write your resume without professional assistance?"

Our Latest Books

Read these books to get an edge during your career and job hunting

Available on Amazon in paperback and Kindle format

Be Sharp, 2nd Edition:

“Tell Me About Yourself” in Great Introductions and Professional Bios

Available in paperback and Kindle.

Tell Me About Yourself…? Beyond being the most common interview question, it is also important when meeting anyone for the first time. Even though this time-tested recipe for introductions hasn’t changed, the updated version of the book brings the information current with new examples consistent with the evolving job market and networking world. Your introduction can also be the foundation for a one-page professional bio, your LinkedIn profile, website bio, and marketing materials.

BE SMART
Sail Past the Hazards of Conventional Career Advice

Available in paperback, Kindle, and Spanish editions.

“I spent last night reading your book, Be Smart, cover, to cover. It’s first rate. It’s cleverly structured and has lots of good (and unexpected) advice.” Management Consulting Partner

Everything you’ve been doing could be wrong! The authors have helped hundreds of clients unravel all sorts of messes that have resulted from bad advice, much from seemingly expert sources. This collection of substantive yet entertaining essays challenges assumptions and shakes the trees of conventional wisdom with advice that is straightforward, intuitive, and easy to apply.

MAKING PRACTICAL SENSE OF CAREER MANAGEMENT
A Comprehensive Guide for Modern Career Coaching

In today’s coaching environment, professional coaching frequently involves career coaching. Often coaching engagements, especially in the business or executive arena, include helping clients figure out what to do with their careers, how to advance in a company, and how to conduct a job search.

This workbook is packed full of useful concepts and tools for successful career management coaching.

Would you like coaching along with the book?

There is a special offer available through Coach Academy International. You get the book along with assistance from the authors.

Praise for Yellow Brick Path

“I hadn't even considered updating my resume or getting ready for a job search effort in more than 20 years, so obviously I had both some trepidation and skepticism about this process. Not being in a state of immediate need made this investment a difficult decision initially. It shouldn't have been. In fact, I should have done it sooner. My experience with you has resoundingly addressed my initial concerns. I am proud of the resume and bio we created together, and I also feel much more comfortable about where I am today and the prospects for an active search effort, when and if that time comes. I am more relaxed and confident as a result - and that benefits both myself and my current employer.” CEO, Medical Device Company

Latest from the Blog

Headline/Storyline Sample

About 12 years ago, the Headline approach was developed for a specific client. It proved so useful that it is now incorporated for many clients. The headline focuses on the overriding contribution – not the job scope or responsibilities – on “what this gig was all about”. This approach creates a “storyline” that is clear […]

Protected: What we do

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The Evolution of Generative AI, Ethna Mollick from One Useful Thing, November 20, 2023

As summed up in the title, “Not much is changing, a lot is changing: Generative AI, OpenAI, Microsoft, and the OpenOffspring.” This is a top-notch evolutionary history (and future vision of the space, which is really worth reading.

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Jeanette Johnson

Bio