News and Events
Featured Events
Positive Coaching Solutions (formerly Coach Academy International)
Certified Career Management Coach Program – December 2022 through January 2023 and January through March 2024
Paula Asinof co-facilitated the inaugural and subsequent offerings of this 5 half-day virtual program approved for 39 CCEU’s from ICF.
Forte Group (Executives from the Cybersecurity and Privacy Industries)
Presentation – Headshots & Social Media: How to Make a Great Impression – November 5, 2022
Paula Asinof was the featured speaker. She focused on the importance of having a great executive headshot and guidelines for getting one.
The Forum of Executive Women
Presentation – Present Yourself! Reskilling in the age of COVID – February 17, 2022
Paula Asinof was the featured presenter on how the impact of COVID and the resilience it inspired reflect on your resume/bio.
Presentation Key Points
KDAF-TV Channel 33 Dallas/Ft. Worth, TX – CW33 NEWSFIX
Television Interview – January 21, 2015
Paula was featured on this edgy broadcast news segment covering “overused” terms on LinkedIn.
Other Events
The Dallas Morning News
Career Change Planning at 40 – February 19, 2023
Interview with Mina Brown and coverage of her and Paula Asinof’s book, Be Sharp, featured on the 1st page of the Job Section of the Dallas Morning News.
North Dallas / Plano Career Focus Group
Presentation – Headshots – July 9, 2021
Paula Asinof was the featured speaker. She focused on how having a great headshot will make a difference, and understanding what works and what should be avoided.
Directors Academy, Drexel LeBow Raj & Kamla Gupta Governance Institute
Panel – Journey to the Boardroom – May 19, 2021
Paula Asinof was a panelist along with Melissa Ludwig and John Stratakis discussing the behavioral dynamic and culture of the board. The Directors Academy is the premier certificate program offering corporate Governance education for new and aspiring board members.
Wellesley Business Leadership Council
Webinar – Preparing for Corporate Board Service – March 3, 2021
Paula Asinof was a panelist along with Martha Goldberg Aronson multiple Corporate Board Director including Cardiovascular Systems, Conmed Corporation, and Beta Bionics and Beth Stewart Founder and CEO of Trewstar Corporate Board Services, a search firm that works exclusively at the board level. The Wellesley Business Leadership Council is comprised of active Wellesley Alumnae who are senior leaders in business or non-profit organizations.
Review of The Proximity Principle
by Ken Coleman – Career Development Network Journal – Fall 2019
Paula Asinof is a contributing author to the Book Review issue of this journal serving career development professionals since 1979
Journey to the Boardroom Webinar
The Forum of Executive Women – June 12, 2019
Paula Asinof featured speaker in The Forum of Executive Women’s Boardroom Series.
Review of Will College Pay Off? A Guide to the Most Important Financial Decision You’ll Ever Make
by Peter Cappelli – Career Development Network Journal – Publication Date Fall 2017
Paula Asinof is a contributing author to the Book Review issue of this journal serving career development professionals since 1979
Career Conversation with Linked Executive Search Partners Kurt VandeMotter and Paula Calise
Workshop – SMU Executive MBA – October 19, 2017
Paula Asinof was a guest presenter on topics including elevator pitches (aka your Brand), resume anatomy, resume do’s and don’ts, and LinkedIn profiles
Making Practical Sense of Career Management: A Comprehensive Guide for Modern Career Coaching
Book Release – Download: March 2017, Paperback: April 2017
Paula Asinof is an author of this comprehensive workbook of concepts and tools for successful career management coaching and consulting.
About Yellow Brick Path
Radio Interview – Empire Broadcasting Group – March 31, 2017
Paula Asinof was interviewed on the history of the company and service offerings of YBP.
Break Into the Boardroom
Workshop Pre-Reading Materials – March 16, 2017
Yellow Brick Path materials on Board Bios were used in this program presented by Deerfield Management & Oxeon to help promote greater representation of female healthcare executives on Boards.
Your Moment in the Spotlight: Marketing Yourself for a Corporate Board Role
Article Randi Bussin, Aspire Careers, November 30, 2016
Paula Asinof is quoted extensively in the section of the article on the Board Biography
IDP’s Talent Development’s Superglue
Article – TD Magazine, Publication Date January 2016
Paula Asinof authored this article carried in the print and on-line editions of TD’s (Talent Development), the magazine of the premier talent development professional association in the world.
Developing Board Bios
Webinar – Drexel LeBow Center for Corporate Governance – December 1, 2015
Paula Asinof was a featured expert and panelist in the organization’s inaugural webinar along with Patricia “Trish” Oelrich, Ph.D. (Nominating/Governance Committee member of Pepco Holdings) and John Salveson (Principal and Co-Founder of the executive search firm, Salveson Stetson Group)
Biographies for Executives and Board of Directors
Presentation – FENG (Financial Executives Networking Group) – April 22, 2015
Paula Asinof talked with a group of senior finance executives with backgrounds in manufacturing or private equity on creating senior management and board candidate bios.
Executive Bios
Presentation – CFO Roundtable Group – November 18, 2014
Paula Asinof talked with a group of prominent CFO’s about creating high impact Bio’s
Developing a Board Bio
Workshop – Executive Women of New Jersey (EWNJ) – October 27, 2014
Paula Asinof led an on-site workshop for the region’s leading not-for-profit organization promoting women’s executive leadership in business and on corporate boards. Read more about the EWNJ event on the blog.
“Tell me about yourself”
Author discussion – DFW Women’s Book Club – September 4, 2014
Paula Asinof facilitated a discussion of Be Sharp for the group.
Developing a Board Bio
Workshop – Top Tier Law Firm – June 23, 2014
Paula Asinof led an on-site workshop for partners and key clients of the Dallas office.
Career Thought Leaders Annual Conference
Exhibitor and Attendee – Baltimore, MD – April 24-26, 2014
Paula Asinof joined attendees from the U.S., UK, Switzerland, and Russia for a 3 day conference on “Framing the Future” of the careers industry
BE SMART: Sail Past the Hazards of Conventional Career Advice
Book Display – Washington University in St. Louis Career Services – Spring 2014
Paula Asinof’s book was prominently displayed on the reception desk
“Executive and Board Candidate Bios: Executive Presence on Display”
Article – Career Planning and Adult Development Network Journal – Publication Date Summer 2014
Paula Asinof is a contributing author to an issue on Career Communications of this well-respected scholarly publication with a large, global audience in the careers industry
Be Smart: Spanish Edition/Sé Inteligente: Evita los Riesgos de los Consejos de Careera Convenciaonales
Book Release Date – December 2013
Paula Asinof is an author of this book of essays that addresses over 50 topics that challenge some assumptions, rattle the cages, and shake the trees of conventional wisdom – now available in Spanish
Resume Preparation and Preparing for a Competency Based Interview
Workshop – Continuing Education for Disability Career Advisors at a Major Insurance Company – September 25, 2013
Paula Asinof led an on-site workshop for advisor teams in Dallas and virtually in several other U.S. locations
Be Smart: Myths, Misinformation, and Common Misunderstandings that Derail Careers and Job Searches
Presentation – Career Jump Start – September 24, 2013
Paula Asinof was the featured speaker at a career networking meeting for professionals
BE SMART: Sail Past the Hazards of Conventional Career Advice
Book Release Date – June 2013
Paula Asinof is an author of this book of essays that addresses over 50 topics that challenge some assumptions, rattle the cages, and shake the trees of conventional wisdom
Building Your Bio
Workshop – The Board Connection – May 28, 2013
Paula Asinof facilitated a workshop on creating high impact bios for executive women who are members of The Board Connection and pursuing corporate Board of Directors appointments
Career Thought Leaders (CTL) Consortium, a think tank of career industry leaders
Annual Conference – March 18-20, 2013
Paula Asinof attended the 3-day conference with attendees from around the world, for the first time on a completely virtual conference platform that included presentations, networking, and exhibitor booths
WBAP 820 AM and 96.7 FM News/Talk, Dallas/Ft. Worth, TX
Radio Interview – September 10, 2012
Paula Asinof was interviewed by Ben Ferguson, Talk Show Host, on the topic of resumes in advance of a local career fair
Tell Me About Yourself: More than a 30 – second Elevator Pitch
Presentation – Career Jump Start – August 14, 2012
Paula Asinof was the featured speaker at a career networking meeting for professionals
Professional Packaging for Career Advancement 2012
Corporate Workshops – Major Financial Services Company – August 1 and August 8, 2012
Paula Asinof led 2 sessions focused on helping mid-level professionals prepare their resumes for pursuing their next career steps within the organization
Personal Branding for Dummies
Book Release Date – June 2012
Paula Asinof is a contributing author to this book which has already received (prepublication) an Honorable Mention at the San Francisco Book Festival in the Best Business Books for 2012 category
KDAF-TV Channel 33 Dallas/Ft. Worth, TX News
Television Interview – May 14, 2012
Paula Asinof was a featured expert on the 5 pm and 9 pm news on May 15, 2012 on the topic of “Resume Padding”, covered in the immediate aftermath of Yahoo’s CEO Scott Thompson’s leaving the company following discovery that his official Yahoo bio and other documents embellished his academic credentials.
Building Your Bio
Workshops – The Board Connection – April 12 and May 10, 2012
Paula Asinof facilitated 2 hands-on sessions for a group of “pre-qualified” executive women pursuing corporate and not-for-profit Board of Directors appointments
Business Model You: A One-Page Method For Reinventing Your Career
Book Release Date – March 2013
Paula Asinof is a member of the community more than 300 professionals who collaborated on a book that teaches simple, powerful ways to define and reinvent “personal business models”.
Tell Me About Yourself
Presentation – Calise & Co. – January 25, 2012
Paula Asinof will be the featured speaker at a breakfast sponsored by Calise & Co., a Dallas-based retained executive and mid-management search firm
Elevator Pitch: 8 Ways to take Yours to a Higher Level
Quoted – CBS Money Watch Blog – January 10, 2012
Paula Asinof was interviewed for and quoted in this well-regarded and popular CBS News blog
Vision Boards
Workshop – January 10, 2012
Paula Asinof will lead a fun and life-changing 3-hour program where participants graphically portray their goals on a poster board collage using pictures and phrases cut from magazines. Participants in this workshop typically report that “their dreams really come true”.
Tell Me About Yourself
Presentation – Anointed For Business Leadership Institute – August 20, 2011
Paula Asinof and Mina Brown were guest speakers at the program’s Personal & Professional Development module held at the Agape Christian Fellowship in Arlington, Texas
The Bio Every Successful Executive Needs for a Job Search
Presentation – C-Suite – August 8, 2011
After receiving rave reviews in 2009, Paula Asinof was invited for a return visit to this group serving women executives in transition
The Best Cover Letters and Thank You Notes: Easy, Quick and Professional
Presentation – Dallas Jewish Family Service – July 12, 2011
Paula Asinof was the featured speaker for the Employment Resource Group’s monthly evening lecture series
Individual Development Plan (IDP) Workshop
Corporate Workshop – Major Transportation Services Company – May 2011
Paula Asinof led a 2-day interactive workshop with a division leadership team in which each member drafted his/her individual IDP based on market talent requirements, company business drivers, and personal goals and interests
Delegation Workshop
Corporate Workshop – Major Transportation Services Company – December 2010
Paula Asinof led a 2-day interactive workshop with a division leadership team in which each member selected a delegation activity based on specific criteria of organizational benefit and then created an execution plan
Making Powerful Introductions
Presentation – DFW Women’s Leadership Lunch sponsored by northhighland/Highland Worldwide – November 4, 2010
Paula Asinof was the luncheon speaker for this “invitation only” group of women executives
Building Your Bio
Workshop – The Board Connection – September 16, 2010
Paula Asinof facilitated a 2-hour workshop for a group of “pre-qualified” executive women pursuing corporate and not-for-profit Board of Directors appointments
Tell Me About Yourself with Polish and Pizzazz
Presentation – DFW*HIMA (Health Information Management Association – August 13, 2010
Paula Asinof spoke at the chapter’s Quarterly meeting of members from the Dallas/Ft. Worth area
Professional Bio/Profile Workshop
Corporate Workshop – Major Transportation Services Company – August 2010
Paula Asinof led a 2-day interactive workshop with a division executive team in which each member drafted his/her professional bio following the Yellow Brick Path bio methodology
Professional Bio/Profile Workshop
Corporate Workshop – Major Food Distributor – June 2010
Paula Asinof led a 2-day interactive workshop with a division leadership team in which each member drafted his/her professional bio following the Yellow Brick Path bio methodology
Tell Me About Yourself: More than a 30-second Elevator Pitch
Presentation – CXO Connection – March 9, 2010
Paula Asinof presented to an “invitation only” group of C-level executives in transition
Vision Boards
Workshop – Yellow Brick Path – March 4, 2010
Paula Asinof and David Goldstein led a fun and life-changing 3-hour program where participants graphically portray their goals on a poster board collage using pictures and phrases cut from magazines. Participants in this workshop typically report that “their dreams really come true”.
More Than a 30 Second Elevator Pitch
Presentation – Career Continuum – February 2, 2010
Participants will learn to deliver a personal introduction with professional polish and pizzazz and to have confidence to introduce themselves anytime, anywhere to accelerate their job search success.
Your Personal Brand
Presentation – The American Marketing Association (AMA) – January 5, 2010
Paula Asinof took what participants identified in the Professional Development Part I in December 2009 and worked with the group to help them more effectively articulate their personal brands (Essence, Star Quality and Guru Factor!).
How to Introduce and Present Yourself Effectively for Networking and Interview
Webinar – Get Hired Boot Camp – Various dates 2010
Paula Asinof led this 2-hour live webinar for executive and professional virtual participants throughout the U.S.
Be Sharp! Can You Tell Me About Yourself?
Presentation – Carrollton Career Focus Group – December 7, 2009
Paula Asinof and co-author Mina Brown helped attendees learn to deliver a personal introduction with professional polish and pizzazz and to have confidence to introduce themselves anytime, anywhere.
Transforming Your New Graduates with a “Powered Up” Resume
Webinar – Kennedy Information’s Career Management Alliance – November 13, 2009
Paula Asinof presented a webinar designed for career services professionals and career coaches on a specialized approach to new graduate resumes.
Radio Interview
Radio Interview – The Positive LivingTM Network – August 12, 2009
Paula Asinof was a guest on The Positive LivingTM Network with Patricia Raskin on BlogTalkradio.com
The Bio Every Successful Executive Needs for a Job Search
Presentation – C–Suite – August 10, 2009
Paula Asinof presented to this high-powered group of women executives in transition, founded by Valerie Freeman CEO of the Imprimis Group of staffing and recruiting companies and co-founder of Texas Women Ventures
How to Introduce Yourself for Networking and Job Search
Presentation – Dallas Jewish Family Service – July 14, 2009
Paula Asinof, along with co-author Mina Brown, presented to a standing room only audience at the Employment Resource Group
Be Sharp: “Tell Me About Yourself”
Presentation – Right Management – April 23, 2009
Paula Asinof presented to the Senior Executives participating in the executive outplacement program
Secrets of Great Resumes and Be Sharp: Tell Me About Yourself
Presentation – Texas Intercollegiate Press Association – August 2, 2008
Paula Asinof was a featured speaker at the Texas Intercollegiate Press Association’s 100th Anniversary convention for student studying journalism throughout Texas