Branding & Image

Do It Right! The New Book of Business Etiquette

A comprehensive guide to accepted practices in todays business community. The 88 page book provides guidelines for everything from cell phones to travel etiquette and respecting the needs of every culture. Do It Right! provides business professionals at every level with a simple to read, easy to follow update on conducting themselves in every situation, from the formal business dinner or the first contact with a client. There are pointers for attending conventions and training opportunities and, in the global business community.

Personal Branding For Dummies

Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people’s perception.

Executive Presence: The Art of Commanding Respect Like a CEO

An expert in coaching high-level players in the art of perception management, Harrison Monarth reveals the critical difference between CEOs and those of us who wish to be CEOs. It’s not a matter of intelligence, connections, or luck. It can be summed up in two words: executive presence.

While most of us toil in obscurity and expect great things to follow, those on the path to corporate leadership spend their time perfecting the types of leadership communication skills that generate respect and get others to share their vision. They use these skills to establish how they are perceived by others and to manage their reputation throughout the organization. In other words, these soon-tobe top players have developed the presence of an executive through careful image management—and they make sure they have the goods to back it up.