Terry Pope

TERRY POPE

Social Media Consultant
Professional & Executive LinkedIn® Profiles

Why is LinkedIn Important?

Top Recruiters are there – and you should be too!

98% of recruiters use LinkedIn®
48% of recruiters use LinkedIn® exclusively
Recruiters are actively building their followings: The average recruiter has 616 connections on LinkedIn®
LinkedIn® is the “suit and tie network” (SHRM, The Society of Human Resource Management)

The 2012 Social Recruiting Activity Report, Bullhorn Research The Definitive Look at Social Media Usage in Recruiting

Bio

Terry Pope bring’s hands-on creative and business leadership experience in traditional and digital media and expertise in projecting clients’ personalities. He focuses on social media profiles and high impact personal websites that boost search results across a broad array of search engines. Terry thrives on the challenges of merging the creative with the technical aspects of today’s communication requirements.

Terry’s early career included writing and producing commercials and background music for radio, TV, and film – and he served as a voting member of the Grammys for 12 years. He also developed and directed programs at the Art Institute and D/FW area colleges. His career subsequently evolved into computer technology training for Fortune 100 clients and 3rd party vendors.

Terry adds an important dimension to the career services offered by Yellow Brick Path.

Services

Confused about Social Media in your job search?

Is your LinkedIn® profile working for you?

Social media is an increasingly important component of your career management strategy and an actionable job search plan. Yet, most of us are still struggling with not only how to use the systems but also with how to make their social media presence work effectively.

For professionals and executives, the most important social media presence is LinkedIn®. Imagine having a well-designed profile that presents you professionally to viewers of your profile and increases your visibility through SEO (search engine optimization) to individuals such as recruiters searching on LinkedIn®.

We help you develop an effective LinkedIn® profile by taking the burden of understanding the intricacies of the system and the actual profile creation off your shoulders.

Most Popular Offerings for Executives

Optimized LinkedIn® Profiles

Based on the information in your resume and/or bio as well as your existing LinkedIn® profile, develop and test a new professional profile in accord with internal LinkedIn® algorithms in order to increase your visibility.

Consultation to gather information as well as get a flavor for your personal style in order to create a profile that sounds like something you would write
Clarification of information with you as the development process proceeds
Final review with you for suggestions and edits

Optimized Professional Web Presence

Develop a personal website to optimize your overall web presence taking into account the interrelationships of Google and LinkedIn®.

Basic LinkedIn® Profiles

Develop a profile that presents you professionally when you direct someone to your profile or they are searching for you by name. These are created in accord with best practices for LinkedIn profiles.

The Yellow Brick Path Connection

If you have already worked with Yellow Brick Path on your resume and/or bio, that forms the basis of your LinkedIn® profile. If not, we can guide you in developing your career strategy and creating high-impact career marketing documents (resume, cover letter, bio) that stand out from all others.

Disclaimer: The LinkedIn® logo is a trademarked image and solely owned by and registered to the LinkedIn Corporation. Neither Terry Pope nor Yellow Brick Path are affiliated with the LinkedIn Corporation or offer services on their behalf.

Your Resume’s ROI

The CEO of an online job search community was asked if job seekers should have their resumes professionally written. He said "The answer is a resounding YES!"

The average compensation of our members is $180,000 with an average tenure of 5 years. That makes the value of the next job $900,000. If you were marketing a product worth nearly $1 million in revenue, would you write the advertising copy yourself? Not likely. So why would you write your resume without professional assistance?"

Our Latest Books

Read these books to get an edge during your career and job hunting

Available on Amazon in paperback and Kindle format

Be Sharp, 2nd Edition:

“Tell Me About Yourself” in Great Introductions and Professional Bios

Available in paperback and Kindle.

Tell Me About Yourself…? Beyond being the most common interview question, it is also important when meeting anyone for the first time. Even though this time-tested recipe for introductions hasn’t changed, the updated version of the book brings the information current with new examples consistent with the evolving job market and networking world. Your introduction can also be the foundation for a one-page professional bio, your LinkedIn profile, website bio, and marketing materials.

BE SMART
Sail Past the Hazards of Conventional Career Advice

Available in paperback, Kindle, and Spanish editions.

“I spent last night reading your book, Be Smart, cover, to cover. It’s first rate. It’s cleverly structured and has lots of good (and unexpected) advice.” Management Consulting Partner

Everything you’ve been doing could be wrong! The authors have helped hundreds of clients unravel all sorts of messes that have resulted from bad advice, much from seemingly expert sources. This collection of substantive yet entertaining essays challenges assumptions and shakes the trees of conventional wisdom with advice that is straightforward, intuitive, and easy to apply.

MAKING PRACTICAL SENSE OF CAREER MANAGEMENT
A Comprehensive Guide for Modern Career Coaching

In today’s coaching environment, professional coaching frequently involves career coaching. Often coaching engagements, especially in the business or executive arena, include helping clients figure out what to do with their careers, how to advance in a company, and how to conduct a job search.

This workbook is packed full of useful concepts and tools for successful career management coaching.

Would you like coaching along with the book?

There is a special offer available through Coach Academy International. You get the book along with assistance from the authors.

Praise for Yellow Brick Path

“I hadn't even considered updating my resume or getting ready for a job search effort in more than 20 years, so obviously I had both some trepidation and skepticism about this process. Not being in a state of immediate need made this investment a difficult decision initially. It shouldn't have been. In fact, I should have done it sooner. My experience with you has resoundingly addressed my initial concerns. I am proud of the resume and bio we created together, and I also feel much more comfortable about where I am today and the prospects for an active search effort, when and if that time comes. I am more relaxed and confident as a result - and that benefits both myself and my current employer.” CEO, Medical Device Company

Latest from the Blog

Headline/Storyline Sample

About 12 years ago, the Headline approach was developed for a specific client. It proved so useful that it is now incorporated for many clients. The headline focuses on the overriding contribution – not the job scope or responsibilities – on “what this gig was all about”. This approach creates a “storyline” that is clear […]

Protected: What we do

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The Evolution of Generative AI, Ethna Mollick from One Useful Thing, November 20, 2023

As summed up in the title, “Not much is changing, a lot is changing: Generative AI, OpenAI, Microsoft, and the OpenOffspring.” This is a top-notch evolutionary history (and future vision of the space, which is really worth reading.

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