You'd think someone in my position, knowing

By on

You’d think someone in my position, knowing what I do about marketing, could do this for myself. Now it seems so clear, but I couldn’t do it without your help. Fortune 500 Marketing Director

I am getting GREAT feedback.

I want to let you know that I was recently

Your Resume’s ROI

The CEO of an online job search community was asked if job seekers should have their resumes professionally written. He said "The answer is a resounding YES!"

The average compensation of our members is $180,000 with an average tenure of 5 years. That makes the value of the next job $900,000. If you were marketing a product worth nearly $1 million in revenue, would you write the advertising copy yourself? Not likely. So why would you write your resume without professional assistance?"

Our Latest Books

Read these books to get an edge during your career and job hunting

Available on Amazon in paperback and Kindle format

Be Sharp, 2nd Edition:

“Tell Me About Yourself” in Great Introductions and Professional Bios

Available in paperback and Kindle.

Tell Me About Yourself…? Beyond being the most common interview question, it is also important when meeting anyone for the first time. Even though this time-tested recipe for introductions hasn’t changed, the updated version of the book brings the information current with new examples consistent with the evolving job market and networking world. Your introduction can also be the foundation for a one-page professional bio, your LinkedIn profile, website bio, and marketing materials.

BE SMART
Sail Past the Hazards of Conventional Career Advice

Available in paperback, Kindle, and Spanish editions.

“I spent last night reading your book, Be Smart, cover, to cover. It’s first rate. It’s cleverly structured and has lots of good (and unexpected) advice.” Management Consulting Partner

Everything you’ve been doing could be wrong! The authors have helped hundreds of clients unravel all sorts of messes that have resulted from bad advice, much from seemingly expert sources. This collection of substantive yet entertaining essays challenges assumptions and shakes the trees of conventional wisdom with advice that is straightforward, intuitive, and easy to apply.

MAKING PRACTICAL SENSE OF CAREER MANAGEMENT
A Comprehensive Guide for Modern Career Coaching

In today’s coaching environment, professional coaching frequently involves career coaching. Often coaching engagements, especially in the business or executive arena, include helping clients figure out what to do with their careers, how to advance in a company, and how to conduct a job search.

This workbook is packed full of useful concepts and tools for successful career management coaching.

Would you like coaching along with the book?

There is a special offer available through Coach Academy International. You get the book along with assistance from the authors.

Praise for Yellow Brick Path

“I hadn't even considered updating my resume or getting ready for a job search effort in more than 20 years, so obviously I had both some trepidation and skepticism about this process. Not being in a state of immediate need made this investment a difficult decision initially. It shouldn't have been. In fact, I should have done it sooner. My experience with you has resoundingly addressed my initial concerns. I am proud of the resume and bio we created together, and I also feel much more comfortable about where I am today and the prospects for an active search effort, when and if that time comes. I am more relaxed and confident as a result - and that benefits both myself and my current employer.” CEO, Medical Device Company

Latest from the Blog

Protected: What we do

There is no excerpt because this is a protected post.

The Evolution of Generative AI, Ethna Mollick from One Useful Thing, November 20, 2023

As summed up in the title, “Not much is changing, a lot is changing: Generative AI, OpenAI, Microsoft, and the OpenOffspring.” This is a top-notch evolutionary history (and future vision of the space, which is really worth reading.

How Not to Fire a CEO: Sam Altman, November 2023

When OpenAI’s Board suddenly fired its CEO Sam Altman in November 2023, it sparked a lot of discussion in the places that track AI as well as in the places that track Board activity. One of the most interesting and useful is this graphic, “How Not To Fire a CEO: Open AI Boards’ missteps in […]

Navigation